Things to Watch: Next 30 Days
Some potential events that we’re tracking closely which could have a market impact in the near future:
- Middle East war. With the conflict now expanding and little clarity around how it gets resolved, investor attention—to the extent it’s not focused on the conflict itself—will likely be on oil. Stepping forward to answer the question “what are the implications of rising oil prices?” and provide ideas for mitigating the impact will be an opportunity.
- (Re) Focus on inflation. Last week’s PPI print was higher than expected and energy and shipping costs are likely to increase, so any sign that inflation is going in the wrong direction could open a door for communications about inflation-proof solutions.
- Flipping the consumer script. Whereas poor employment results have recently been taken as a signal that the Fed could lower rates, that seems less likely now in light of inflationary pressure (see previous bullet). So, ADP (3/4) and BLS (3/6) reports below expectations could instead send investors in search of ideas for a slowing economy with persistent inflation and steady rates.
- Tariff decision implications. Middle East conflict has displaced anxiety about tariff uncertainty, but there is certainly no more clarity about how the decision will play out. Planning communications around scenarios for torn-up trade deals and/or tariff reimbursement decisions could therefore have value.
EMI Rapid Response Calendar
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Rapid Response coaching and support from EMI
Interested in attending a half-day workshop to learn about a systematic, scalable approach to creating communications based on the calendar? Or would you prefer a full-service approach and have rapid response communications crafted for you? We can help.
Contact Anthony Nygren, EMI Executive Vice President (617-226-4304).
About Us
EMI has over 30 years of deep domain experience partnering with B2B and B2C clients in highly regulated markets. We bring the disciplined analysis, strategic thinking, and objectivity of a consulting firm together with the creativity, pragmatism, and executional capabilities of a brand-driven marketing agency.
The fact that we have clients who are leaders in their industries and have been with us for decades speaks for itself. We build marketing strategies and execute tactical plans designed to drive more leads, better conversions, and greater customer lifetime value. Our deep understanding of complex businesses and regulated industries allows us to move quickly with minimal handholding and onboarding to quickly deliver value for clients. We get in the trenches and understand each client’s internal structures and processes, their external challenges and opportunities, their objectives and goals. We are extra hands and minds for our clients. We assess any gaps and slot in as part of your team to ensure we connect all the dots, whether those gaps are in strategy, research, analysis, creative, technology, or project management.
About Anthony Nygren
Executive Vice President, Investments Practice
Anthony has 20+ years of experience in marketing strategy, execution, and competitor and market analysis. He is passionate about understanding customer motivation and behavior and finding ways to turn that understanding into more effective sales and marketing strategies. Anthony’s experience spans a broad spectrum of industries, turning data-driven market insights into initiatives that produce top- and bottom-line results.