Things to Watch: Next 30 Days
Some potential events that we’re tracking closely which could have a market impact in the near future:
- Middle East war. The cycle of threat->backtrack->uncertainty continues, even louder. But that’s why the Rapid Response process involves identifying scenarios first, then filtering them through screens of likelihood of market effects and implications for investment solutions. Moreover, the investor anxiety resulting from the uncertainty creates communication opportunities that are focused on anxiety mitigation rather than short-term tactics.
- The “Stag” in stagflation. In the next few weeks, data about consumer demand (Pepsico earnings, 4/23), attitudes (April Consumer Confidence Index, 4/28), and broad spending trends (Preliminary Q1 GDP, 4/30) will offer a picture of the state of the US economy. Signs of significant slowing could open the door for communications about “flight to safety” options.
- Private Credit storm clouds. In an industry that hates surprises, the wobbling of the opaque world of private credit creates anxiety. Asset managers and industry data providers can use this as an opportunity to deliver value in the form of ideas for less wobbly options and/or data-based reasons for calmed nerves, before and immediately after other shoes drop.
- Xi-Trump meeting. In a little over a month (May 14-15), Xi Jinping and President Trump will meet in Beijing, with discussions likely focused on trade. It seems safe to assume that there will be market-stirring “deal announcements” before and immediately after, opening the door to communications focused on, for example, the benefits of sector investing or active management.
EMI Rapid Response Calendar
TUESDAY, APRIL 21ST
WEDNESDAY, APRIL 22ND
THURSDAY, APRIL 23RD
TUESDAY, APRIL 28TH
WEDNESDAY, APRIL 29TH
THURSDAY, APRIL 30TH
MONDAY, MAY 4TH
TUESDAY, MAY 5TH
WEDNESDAY, MAY 6TH
THURSDAY, MAY 7TH
FRIDAY, MAY 8TH
MONDAY, MAY 11TH
WEDNESDAY, MAY 13TH
THURSDAY, MAY 14TH
Rapid Response Programs Are Proven to Work…
Rapid Response coaching and support from EMI
Interested in attending a half-day workshop to learn about a systematic, scalable approach to creating communications based on the calendar? Or would you prefer a full-service approach and have rapid response communications crafted for you? We can help.
Contact Anthony Nygren, EMI Executive Vice President (617-226-4304).
About Us
EMI has over 30 years of deep domain experience partnering with B2B and B2C clients in highly regulated markets. We bring the disciplined analysis, strategic thinking, and objectivity of a consulting firm together with the creativity, pragmatism, and executional capabilities of a brand-driven marketing agency.
The fact that we have clients who are leaders in their industries and have been with us for decades speaks for itself. We build marketing strategies and execute tactical plans designed to drive more leads, better conversions, and greater customer lifetime value. Our deep understanding of complex businesses and regulated industries allows us to move quickly with minimal handholding and onboarding to quickly deliver value for clients. We get in the trenches and understand each client’s internal structures and processes, their external challenges and opportunities, their objectives and goals. We are extra hands and minds for our clients. We assess any gaps and slot in as part of your team to ensure we connect all the dots, whether those gaps are in strategy, research, analysis, creative, technology, or project management.
About Anthony Nygren
Executive Vice President, Investments Practice
Anthony has 20+ years of experience in marketing strategy, execution, and competitor and market analysis. He is passionate about understanding customer motivation and behavior and finding ways to turn that understanding into more effective sales and marketing strategies. Anthony’s experience spans a broad spectrum of industries, turning data-driven market insights into initiatives that produce top- and bottom-line results.