Things to Watch: Next 30 Days
Some potential events that we’re tracking closely which could have a market impact in the near future:
- Middle East war. Another week with more attacks and no resolution has oil prices rising again, but seems unlikely to move markets. But a significant escalation of military activity would still mean Rapid Response communications focused on ways to reduce volatility or calm investor anxiety would be valuable.
- Jobs. Employment reports are the center of attention this week with JOLTS on 6/2, ADP on 6/3, Challenger on 6/4, and Employment Situation on 6/5. The collection will reveal a pretty clear picture of the health of the US employment market and could send investors fleeing to safety if the picture looks worse than expected.
- AI highwire act. So far this quarter, all reports have thrown more fuel on the AI growth fire, but this week and next will turn the spotlight on Palo Alto Networks, Microsoft’s Build conference, Broadcom, CrowdStrike, Ciena, and Oracle. Whether there’s any signs of wobbling or we keep careening towards the OpenAI and Anthropic IPOs, it’s easy to imagine nerve-wracking scenarios that open the door to Rapid Response communications focused on the value of diversification, outcome orientation, and active management.
- Tariffs on replay. May saw a federal trade court rule against the administration’s “replacement tariffs” and the Trump-Xi summit pass without tariff deals. Meanwhile, the US-Iran war keeps driving prices up, even beyond the tariff impact. If you have a financial interest in sectors potentially affected by tariffs, developing Rapid Response communications anticipating EITHER selective tariff eliminations OR increases could be worthwhile as the potential for something to happen is growing.
EMI Rapid Response Calendar
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Rapid Response Programs Are Proven to Work…
Rapid Response coaching and support from EMI
Interested in attending a half-day workshop to learn about a systematic, scalable approach to creating communications based on the calendar? Or would you prefer a full-service approach and have rapid response communications crafted for you? We can help.
Contact Anthony Nygren, EMI Executive Vice President (617-226-4304).
About Us
EMI has over 30 years of deep domain experience partnering with B2B and B2C clients in highly regulated markets. We bring the disciplined analysis, strategic thinking, and objectivity of a consulting firm together with the creativity, pragmatism, and executional capabilities of a brand-driven marketing agency.
The fact that we have clients who are leaders in their industries and have been with us for decades speaks for itself. We build marketing strategies and execute tactical plans designed to drive more leads, better conversions, and greater customer lifetime value. Our deep understanding of complex businesses and regulated industries allows us to move quickly with minimal handholding and onboarding to quickly deliver value for clients. We get in the trenches and understand each client’s internal structures and processes, their external challenges and opportunities, their objectives and goals. We are extra hands and minds for our clients. We assess any gaps and slot in as part of your team to ensure we connect all the dots, whether those gaps are in strategy, research, analysis, creative, technology, or project management.
About Anthony Nygren
Executive Vice President, Investments Practice
Anthony has 20+ years of experience in marketing strategy, execution, and competitor and market analysis. He is passionate about understanding customer motivation and behavior and finding ways to turn that understanding into more effective sales and marketing strategies. Anthony’s experience spans a broad spectrum of industries, turning data-driven market insights into initiatives that produce top- and bottom-line results.